For more than 20 years, the founder Valérie Pulvérail has been evolving in the world of perfumery. From her beginnings in sales, through her teaching in beauty institutes, to managing the marketing and operations in a network of select perfumeries, Valérie has worked behind the scenes as well as on center stage.

In January 2012, aspiring to gain her independence, she gave birth to an ambitious project by creating Le Bistro de la Beauté in Annecy, France, an elegant and friendly space designed around three areas: luxury perfumes, skincare, and makeup. Its uncompromising guiding principles are expertise, counseling, and education. This approach continues to attract more of the most trend-setting brands that are already available in this one-of-a-kind space.